Programmatic Solutions Analyst , PSC - DE
Role details
Job location
Tech stack
Job description
As a Programmatic Solutions Analyst, you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Analyst has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs.
A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.
You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSAs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.
You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity., Owning the relationship with programmatic traders, engaging with them to understand their needs and blockers
- Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
- Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
- Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)
A day in the life
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A typical PSA engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.
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You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSAs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.
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You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.
Requirements
1+ years of programmatic advertising experience and 1+ year of general client facing and/or digital experience
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Experience with Excel
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Experience analyzing data and best practices to assess performance drivers
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Experience in omni-channel marketing, search engine marketing or search engine optimization
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Bachelor's degree in marketing, communications, or equivalent work experience
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Fluency in English and German Bevorzugte Qualifikationen
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2+ years experience in advertising
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Basic understanding of programmatic ad technology
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Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines
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Additional European languages or Mandarin is a plus