CRM & Lifecycle Analyst

We're looking for a CRM & Lifecycle Analyst to help us better understand customer behavior and improve how customers experience our platform across onboarding, engagement, and retention.

This role is hands-on and analytical. You will work closely with Customer Marketing, Customer Success, and Product. You won't be setting a long-term strategy on your own, however your work will directly inform decisions and help shape how we improve the customer experience over time.

Your main tasks are:

• Turn data into clear insights and practical recommendations that improve targeting, messaging, timing, and overall lifecycle performance.

• Have solid understanding of data flow and architecture to work closely with data engineers to create one source of truth for customer data.

This is a startup environment. The scope of the role will grow over time for someone who learns quickly, shows ownership, and consistently improves how we work. This role will report into the Interim Head of Customer Marketing.

Your role in BizAway

• Analyze CRM and lifecycle campaign performances to identify opportunities to improve onboarding, engagement, and retention

• Explore customer behaviour across key segments and personas (e.g. travellers, admins, finance)

• Identify patterns in activation, repeat usage, and drop-off, and translate them into actionable insights

• Contribute improvements to targeting, segmentation, and measurement approaches

• Build dashboards and reports that clearly communicate insights and recommendations to stakeholders

• Design and evaluate experiments (e.g. messaging, timing, segmentation) and interpret results

• Partner with Customer Marketing, Customer Success, and Product to support data-informed lifecycle decisions

Do you have experience in SQL?, Do you have a Bachelor's degree?, * Bachelor's degree in a quantitative or analytical field, or equivalent practical experience

• 4+ years of experience in CRM, lifecycle, marketing, or customer analytics

• SQL skills and experience working with large or complex datasets

• Experience applying statistical methods such as hypothesis A/ B testing and/or regression

• Experience building clear dashboards, reports, or analyses for business stakeholders

• Comfortable working cross-functionally in a collaborative environment

• Strong communication skills

Attractive compensation, including equity in the company

Development of your entrepreneurial spirit, having the chance to implement real-impact business decisions

Multicultural and international team

Collaborative and smart environment to work and learn

Free coffee to kick-start your day and free beers to celebrate together

Flexible working policy (Hybrid, 3 days from the office & 2 days from home), and great offices in Europe

BizAway avoids any discrimination based on age, gender, sexual orientation, health status, nationality, political opinions, and religious beliefs in all decisions affecting personnel selection.

About BizAway Here at BizAway, we Deliver the Future of Travel. We are a solid international company with strong ambitions and great expertise. With a focus on sustainability , on a daily basis we support companies enabling them to improve their travel management through our constantly evolving services and solutions, always characterized by our tech attitude and smart and innovative processes. We know that success comes from People and deserves to be recognized.Proactivity and Reliability, Kindful collaboration and communication are the core values of our Solution Culture. If you like challenges and would love to be part of one of the fastest-growing B2B scale-up then BizAway is the company you have been looking for.