Data and Insights Manager

This Data and Insights Manager will be responsible for generating actionable insight into supporter engagement to help us optimise our fundraising and marketing acquisition and retention strategies; ensuring that we are talking to our supporters about the things that they're interested in, via the right channels and with the right frequency, evaluating responses in order to continually improve and deepen our supporter engagement. This role will oversee the development and maintenance of our CRM system. The role will also lead on departmental reporting, including supporting leadership colleagues with KPI design and monitoring., 1. Work closely with colleagues and partners to lead on the capture of data and insights in relation to supporter information, motivations and preferences.

2. Work with colleagues to ensure the use of data driven insights to refine targeting, optimise campaigns, and steer the success of fundraising initiatives.
3. Support the database manager and provide technical support and guidance to fundraising colleagues regarding CRM usage, troubleshooting issues, and optimising workflows.
4. Define and champion new frameworks for embedding and monitoring good data management practice, particularly around data quality and data completeness in the CRM system.
5. Support the evaluation of products, propositions, campaigns and appeals to support insight led decision making, driving improved performance year on year.
6. Develop and implement technical and data solutions that meet project scope, budget, and timeline requirements.
7. Leverage technology and data to enable and enhance fundraising strategies.
8. Support budget planning, financial reporting and regular forecasting by creating accurate income and expenditure reports and making recommendations based on past performance and sector data.
9. Lead and inspire a team of 3 colleagues, supporters and volunteers ensuring high colleague performance, engagement and wellbeing, good practice in recruitment and selection, and promote individuals' learning and development plans.

1. Have a strong understanding of relevant technical tools, platforms, and solutions such as CRM, third party platforms and business intelligence tools.
2. Experience in data analysis and design.
3. Experience of supporting the planning of and evaluating fundraising or marketing campaigns.
4. Ability to spot trends, anomalies and opportunities.
5. Able to demonstrate curiosity.
6. Excellent presentation skills with the ability to simplify the complex.
7. An understanding of the role of digital technologies, brand, marketing and audience segmentation to inform and influence income growth and encourage retention.
8. Experience of fundraising operations with a functional understanding of standard platforms and applications.

As Scotland's animal welfare charity, we have been on-hand to protect animals and prevent cruelty since 1839 - that's over 185 years of creating a better world for all animals. We've grown to become a national charity which celebrates the strength of the human-animal bond and enriches the lives of animals and people. We are Scotland's animal champions.