Paid Digital Media Senior Analyst
Role details
Job location
Tech stack
Job description
We are seeking a talented Paid Digital Media Senior Analyst (search and social ads) who has a desire to use the power of data to make the world a better place. Reporting into the Paid Media Director you'll be devising and implementing award-winning strategies across multiple channels for some amazing clients, including well-known charities. Channels will include Paid Search, Social Media Ads, and Programmatic Display. You'll have a passion for digital marketing, a strong understanding of data, and a keen eye for detail., * Manage and optimise campaigns across channels including:
- Paid Search (Google Ads)
- Google Ad Grants
- Shopping Ads
- Video Ads
- Programmatic Display
- Social Media Ads - Facebook, Instagram, TikTok, Twitter, LinkedIn, Spotify
- Advise on paid media strategy, primarily for charity sector clients with campaigns such as fundraising, volunteering, membership, campaign actions, and awareness
- Analyse campaign data and extrapolate meaningful insights
- Provide day-to-day support to the Paid Media team with guidance on accounts' performance and development as well as client communications
- Help develop and train the wider Paid Media team where requested
- Champion heartfelt camaraderie with all clients
- Support the company on new business activity, It's important for us that everyone joining the team shares our values:
- Champion heart-felt camaraderie
- Bravely grab the standard, and run
- Relentlessly pursue continuous improvement
- Lead the charge for effective, transparent data
- Make the world better
Requirements
- Proven agency digital experience or digital experience in-house for a charity
- Expertise optimising across Paid Search, Display and Paid Social
- A strong understanding of Google Analytics and Tag Manager
- A passion for data and driving improved results
- Adept at implementing tracking tags and pixels
- Great client management skills
- Relentless problem-solving mind-set
- Agile approach to the changing needs of clients
- Excellent written English and verbal communication skills
- Some scripting / coding / automation setup skills a strong advantage
- Experience in programmatic advertising also an advantage
Benefits & conditions
Paid Digital Media Senior Analyst. Clients: Charities and socially positive organisations. Duration: Permanent. Hours: 9am - 5.30pm Mon-Fri (flexible working with core hours 10am to 4pm). Location: Chesham, Buckinghamshire, HP5 1PS (on the Metropolitan Line outside London). Optional 2 days per week remote working.
Salary: £36,000 - £44,000 per annum. Holiday: 35 days per annum inc. bank holidays. Increasing to 38 days inc. bank holidays after 2 years. Health: BUPA family cover for permanent employees, free annual health check, free Headspace app. Flexibility: Hybrid working and flexible hours. Other perks: We enjoy getting together; we often attend industry conferences (like Brighton SEO), organise socials including countryside walks, do fun activities at Christmas, and on occasion we take everyone away (summer parties have included a trip to the Med, and a weekend in the New Forest). We also offer a 4-week paid sabbatical every 5 years.