Platform Manager
Role details
Job location
Tech stack
Job description
Reporting to the Operations Director, this person will be responsible for maintaining VWG marketing platforms critical infrastructure necessary for delivering exceptional data and media executions, supporting our internal teams. This role suits someone who has
- Strong organizational and communication skills, as it requires coordinating projects which involve a variety of globally distributed teams.
- In-depth experience of setting up digital and biddable media campaign platforms infrastructures, including the GMP suite, DSPs and paid social platforms.
Our distributed biddable activation teams require the right access at the right times at the right tools to be able to do their best work. This role owns this area, owning expertise around platform setup, delivering quality service, troubleshooting and support for various teams.
- Owning best practice for the setup of marketing platforms and related integrations.
- Design, implement and maintain the ad accounts infrastructure across twenty-seven different platforms, owning restructure projects where needed.
- Looking after user-management across GMP and other buying platforms, focusing on accessibility and security.
- Ensuring all admin aspects related to ad platforms (finance and legal) are accurate and up to date at all times.
- Supporting on development and improvements to the service desk platform to manage and respond to requests related to user management and ad accounts setup.
- Manage and enrich relationships with team leads across Digital Activation Hubs and local agency teams.
- Develop relationships with platform reps, to access support and ensure best practices around ad accounts setup are always up to date.
- Develop relationships with all internal teams which contributes to various aspects of ad account setup, to ensure the smooth running of restructure projects and ad hoc tasks (audience, tagging, activation, finance, brand safety, etc)
Requirements
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Familiarity with the GMP suite, social platforms, and a range of DSP platforms from a structural standpoint (ad accounts hierarchy and all related aspects including audiences, pixels, billing, etc.)
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Understanding of the campaign end-to-end process, data integrations and how structural aspects of ad accounts impact them.
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Understanding of how biddable media activation works across programmatic, social and search. Hands-on experience a plus.
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Pro-active work ethic, with confidence and a positive mindset to solve problems.
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Strong organizational skills, being able to manage multiple projects at once.
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Experience managing others is a plus.
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A passion for learning new things and bring others on the learning journey.
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Effective communication, listening skills and attention-to-detail.
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Excellent numerical skills and confidence analysing data using Excel.