CRM Marketing Automation Manager (Salesforce)

The team youll be joining is mid-transformation of CRM journeys for this financial services giant. Youll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud.

With this role, you'll be leaning into the technical side, handling the build and creation journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms.

Because this sits within financial services, theres naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.

This team are building a whole new next generation of CRM capability for the business. Looking to level up the sophistication of CRM journeys as well as automation. Which will include testing AI capabilities within Salesforce.

With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.

What youll be involved in

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