Head of Digital
Role details
Job location
Tech stack
Job description
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Provide central oversight of property performance, analytics, and overall site function across the media portfolio.
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Plan and ensure the delivery of the development roadmap, maintenance, and site rebuilds/optimizations.
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Source, deploy, and manage ad serving solutions and technology partners to maximize revenue and efficiency.
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Support Account Management colleagues in the briefing paid and organic growth workstreams, acting as the internal client for performance reports.
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Collaborate with the Head of Media Sales to identify and forecast available inventory and lead generation opportunities across all properties.
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Oversee internal and client-facing reports on media inventory performance, providing actionable insights.
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Lead and develop a team of Product Managers to execute long term vision and strategy.
Requirements
This role is a key leadership role in Jaywing's Media department. You'll bring strong experience in digital strategy, digital marketing & project management. You'll be a confident leader, able to motivate & a team of digital & media experts., * +7 years' experience in digital marketing & project management
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Proven experience in a senior digital, product, or technical leadership role within a digital marketing, media and/or publishing environment.
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A track record in planning & executing impactful digital marketing strategies, effectively integrating multidisciplinary expertise.
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Strong expertise in web analytics (e.g., GA4), SEO, and digital performance metrics.
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Demonstrable experience with ad serving technologies (Ad Manager, etc.) and programmatic advertising.
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Experience in creating and managing product/development roadmaps and working with development teams.
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Excellent stakeholder management skills, with the ability to translate technical concepts to commercial teams.
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Strong leadership skills with experience managing and mentoring a team.