Data Analyst

In this Data Analyst position, you will:

• Develop performance frameworks, KPIs and benchmarking approaches across channels.
• Translate commercial and marketing objectives into measurable indicators and reporting structures.
• Lead cross-channel performance analysis to support planning, forecasting and optimisation.
• Provide actionable insights to internal stakeholders and campaign teams.
• Oversee data processes including collection, quality assurance, segmentation and CRM selections.
• Build and maintain dashboards to track campaign performance and audience behaviour.
• Communicate insights clearly through compelling visualisation and storytelling.
• Support and guide junior data team members to uplift capability.

• Strong experience in data manipulation and analysis.
• Proficiency in SQL for querying structured data.
• Advanced Excel skills including pivot tables and Power Query.
• Experience using Python or R for analytical tasks.
• Confidence using Power BI or Looker Studio to build dashboards.
• Strong understanding of marketing performance metrics, KPI frameworks and campaign evaluation.
• Experience working with CRM, web and social datasets.
• Excellent communication skills, with the ability to simplify complex insights.
• Strong organisational, collaboration and project management abilities.
• Experience supporting or mentoring colleagues is beneficial.

• Competitive salary based on experience.
• Hybrid working and supportive team culture.
• Opportunity to shape performance measurement across the business.
• Professional development and exposure to a wide range of marketing and analytics projects.

They are an established organisation with a clear mission and a strong focus on delivering meaningful impact through marketing, digital activity and audience engagement. Their work spans multi-channel campaigns, CRM-driven communications and insight-led initiatives that support brand advocacy. Data is embedded across the business, and they are continuing to invest in analytics to evolve performance thinking and decision-making.