Billy Thompson

Unwind: Breaking the Psychology of Cloud Vendor Lock-in

Are cognitive biases locking your company into expensive cloud providers? Learn the psychology behind vendor lock-in and how to finally break free.

Unwind: Breaking the Psychology of Cloud Vendor Lock-in
#1about 3 minutes

Using a farmer's market analogy for cloud vendor choice

An analogy of choosing produce at a farmer's market illustrates the irrational behavior of sticking to a single, expensive cloud provider.

#2about 7 minutes

Why the tech industry ignores alternative cloud providers

Despite high costs like egress fees, the industry often defaults to major hyperscalers due to a narrow perception of what constitutes "the cloud".

#3about 4 minutes

Adopting a descriptive mindset over a prescriptive one

Shifting from a prescriptive mindset of following vendor guides to a descriptive one of creating your own solutions is key to regaining agency.

#4about 3 minutes

How your brain's filtering system limits cloud choices

The brain's Reticular Activating System (RAS) acts like a filter, reinforcing familiarity with major cloud providers and making alternatives invisible.

#5about 3 minutes

An exercise to objectively re-evaluate your architecture

A mental exercise of stripping an application down to its bare essentials helps in making objective, provider-agnostic tooling choices.

#6about 3 minutes

Case study of Macrometa's portable cloud architecture

Macrometa's success with a multi-cloud, portable architecture demonstrates the power of building on open source and core infrastructure primitives.

#7about 3 minutes

Shifting power dynamics by mastering the basics

Mastering fundamental cloud infrastructure primitives allows you to dictate terms to providers, shifting the power dynamic in your favor.

#8about 1 minute

A call to action to rethink the cloud

The final message encourages developers to become creators, free themselves from vendor lock-in, and let their innovation flourish.

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