Erica Rider & Stan Carrico
Breaking Down Silos Between Design and Development
#1about 4 minutes
The challenge of scaling design at PayPal
PayPal's internal tools team faced a massive 1-to-300 designer-to-developer ratio, requiring an innovative way to scale design.
#2about 5 minutes
Defining the principles of a quality product experience
A quality product must be discoverable, useful, usable, accessible, trustworthy, valuable, desirable, and measurable to succeed.
#3about 4 minutes
Unifying workflows with the DesignOps 2.0 model
The DesignOps 2.0 model merges traditional design and DevOps principles into a single, unified product development workflow.
#4about 7 minutes
Moving from siloed handoffs to collaborative prototyping
Replacing the traditional "telephone game" of requirements with a collaborative model where teams rapidly iterate on prototypes using shared tools.
#5about 3 minutes
Evolving team responsibilities for a customer-focused mindset
Product teams take ownership of user research and prototyping, while the UX team transitions to a mentorship and platform-building role.
#6about 7 minutes
Using a single component library for design and code
A single React component library is used in both the UXPin prototyping tool and Storybook documentation to eliminate drift between design and development.
#7about 6 minutes
Designing components for developers, designers, and end-users
Components must be designed to serve three distinct users: the developer implementing it, the non-technical prototyper, and the final end-user.
#8about 9 minutes
Building an opinionated platform for federated development
The "console" platform uses an SDK and runtime to allow many teams to develop and deploy independently while enforcing UX consistency.
#9about 4 minutes
Applying the equivalent responsibility principle for UX
The entire product team is responsible for the user experience, which encompasses not just UI but also latency, errors, and system performance.
#10about 4 minutes
Driving accountability with metrics and public reporting
Accountability for UX is enforced through mandatory prototyping, heuristic evaluations, baked-in analytics, and transparent public dashboards.
#11about 2 minutes
Summary of breaking down design and development silos
A recap of the five key principles for scaling design, focusing on customer outcomes, a shared component library, and creating shared responsibility.
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