Telemetry without the 'Tool Tax'

Stop paying the 'tool tax.' OpenTelemetry unifies your observability stack, giving you back control of your data and eliminating vendor lock-in.

#1about 4 minutes

The growing complexity of modern software development

Modern software development has become increasingly complex due to distributed architectures, containerization, Kubernetes, and high uptime demands.

#2about 4 minutes

Navigating the overwhelming explosion of observability tools

The discovery of monitoring and observability often leads to decision paralysis from a massive number of available tools, creating a "tool tax."

#3about 4 minutes

Understanding the origin story of OpenTelemetry

OpenTelemetry originated from the merger of OpenTracing and OpenCensus under the CNCF to create a unified, vendor-neutral standard for instrumentation.

#4about 3 minutes

How the OpenTelemetry data pipeline works

Telemetry data flows from your application through the OTel API and language-specific SDK to a collector, which receives, processes, and exports the data.

#5about 4 minutes

Defining core telemetry concepts like traces and metrics

A trace represents a single end-to-end request composed of spans, while a metric provides aggregated data over a period of time.

#6about 3 minutes

Owning and exporting your telemetry data with OTel

OpenTelemetry gives you ownership of your data, allowing you to build a custom backend or easily export to any vendor using a simple configuration file.

#7about 2 minutes

Why OpenTelemetry matters for modern DevOps teams

OpenTelemetry reduces tool proliferation and cognitive load by providing a single, stable dependency, freeing teams to focus on shipping performant code.