Digital Content Executive

We're looking for a Digital Content Executive to support Bower's digital growth through high-quality, engaging, and compliant content.

This is a hands-on role for a creative content professional who enjoys writing, optimising, and publishing content across digital channels, with a strong understanding of SEO best practice. You'll work closely with the Head of Digital Marketing, compliance, and external partners to ensure content drives visibility, engagement, and conversions., Content Creation

· Create and optimise content for websites, blogs, guides, and landing pages

· Write engaging email content, including newsletters and nurture journeys

· Produce and schedule content for social media, including short-form video and graphics

· Support the planning and creation of video content such as explainers and testimonials

· Ensure all content meets FCA compliance requirements while remaining clear and customer-focused

SEO & Optimisation

· Carry out keyword research to inform content planning and optimisation

· Optimise on-page elements including metadata, internal linking, and page structure

· Support technical SEO improvements in collaboration with IT and developers

· Assist with link-building and digital PR activity

· Maintain local SEO listings (Google Business Profile, Bing Places)

Performance & Insight

· Monitor content and SEO performance using analytics and search tools

· Track organic traffic, engagement, and conversions

· Provide insights and recommendations to improve content effectiveness

Do you have experience in WordPress?, · A strong copywriter with experience creating digital content for web, email, and social

· Comfortable working in a regulated or compliance-led environment

· Solid understanding of SEO fundamentals and how they support content performance

· Organised, proactive, and able to manage multiple pieces of content at once

· Collaborative, with good communication skills and attention to detail

Experience & Skills

· 2-4 years' experience in a digital content or content marketing role

· Working knowledge of SEO tools such as Google Analytics, Search Console, and SEMrush

· Experience using CMS platforms such as WordPress

· Familiarity with email marketing platforms (e.g. HubSpot, Mailchimp, Brevo)

· Basic experience creating or briefing video and social content

· SEO or digital marketing certifications are a plus, but not essential

• A highly competitive compensation package.
• Hybrid working model with work life balance in mind.
• 31 days annual leave including bank holidays
• A modern family-owned business in which our staff can build on a trustful and valued partnership
• Modern air-conditioned office
• A varied and challenging role in a growing company
• Development and further training opportunities for shaping and realising your career goals
• Regular company and team days along with social activities.

Bower Group is a leading UK financial advice firm, delivering award-winning customer service and trusted financial guidance across its specialist brands, including Bower Home Finance and Bower Wealth. Founded in 2006, Bower has built a strong national presence and holds a Platinum Trusted Service Award alongside a consistent 5-star Feefo rating, reflecting its commitment to transparency, integrity, and client-first service.