Robindro Ullah
Global trends and local characteristics - Employers and work
#1about 7 minutes
The growing importance of global labor market data
The competitive landscape for talent is expanding globally as more candidates are willing to work for foreign companies and countries actively recruit abroad.
#2about 4 minutes
Using the mirror method for talent insights
The mirror method compares internal employee surveys with external candidate surveys using the same 40-item battery to identify strategic blind spots in employer branding.
#3about 3 minutes
Flexibility and job security emerge as universal trends
Across all surveyed countries, the demand for flexible working conditions and job security has skyrocketed, outperforming other factors like purpose or impact.
#4about 5 minutes
Comparing national differences in work motivation
Data from six countries reveals distinct national profiles, with some prioritizing benefits (UK), some having high demands across the board (Germany), and others focusing mainly on flexibility (Romania).
#5about 4 minutes
Deconstructing the meaning of employee appreciation
While "appreciation of performance" is universally important, its meaning varies, with some cultures preferring salary raises (UK), others acknowledgement, and some promotions (Italy).
#6about 4 minutes
The disconnect between company purpose and individual work
In Germany, most employees recognize their company's purpose but fail to see how their individual job contributes to it, weakening employee retention.
#7about 5 minutes
Q&A on RTO, demographics, and survey size
The discussion covers the risks of return-to-office (RTO) mandates, how surveys define a country's workforce by residence not nationality, and the sample sizes used for the data.
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Matching moments
05:17 MIN
Shifting from traditional CVs to skill-based talent management
From Data Keeper to Culture Shaper: The Evolution of HR Across Growth Stages
06:10 MIN
Understanding global differences in work culture and motivation
The Future of HR Lies in AND – Not in OR
01:54 MIN
The growing importance of data and technology in HR
From Data Keeper to Culture Shaper: The Evolution of HR Across Growth Stages
02:46 MIN
Moving from gut feelings to data-driven decisions
Retention Over Attraction: A New Employer Branding Mindset
01:01 MIN
Shifting from a focus on talent attraction to retention
Retention Over Attraction: A New Employer Branding Mindset
02:43 MIN
Why early employer branding was just copy and paste
Retention Over Attraction: A New Employer Branding Mindset
02:40 MIN
Focusing on individual human needs over stereotypes
Turning People Strategy into a Transformation Engine
02:44 MIN
Rapid-fire thoughts on the future of work
What 2025 Taught Us: A Year-End Special with Hung Lee
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