Global trends and local characteristics - Employers and work

What if your company's purpose has nothing to do with your employees' work? New data reveals a growing emotional disconnect that threatens retention.

#1about 7 minutes

The growing importance of global labor market data

The competitive landscape for talent is expanding globally as more candidates are willing to work for foreign companies and countries actively recruit abroad.

#2about 4 minutes

Using the mirror method for talent insights

The mirror method compares internal employee surveys with external candidate surveys using the same 40-item battery to identify strategic blind spots in employer branding.

#3about 3 minutes

Flexibility and job security emerge as universal trends

Across all surveyed countries, the demand for flexible working conditions and job security has skyrocketed, outperforming other factors like purpose or impact.

#4about 5 minutes

Comparing national differences in work motivation

Data from six countries reveals distinct national profiles, with some prioritizing benefits (UK), some having high demands across the board (Germany), and others focusing mainly on flexibility (Romania).

#5about 4 minutes

Deconstructing the meaning of employee appreciation

While "appreciation of performance" is universally important, its meaning varies, with some cultures preferring salary raises (UK), others acknowledgement, and some promotions (Italy).

#6about 4 minutes

The disconnect between company purpose and individual work

In Germany, most employees recognize their company's purpose but fail to see how their individual job contributes to it, weakening employee retention.

#7about 5 minutes

Q&A on RTO, demographics, and survey size

The discussion covers the risks of return-to-office (RTO) mandates, how surveys define a country's workforce by residence not nationality, and the sample sizes used for the data.