Gonçalo Sequeira

The impact of a personal brand on a Recruiter's career

Stop letting your personal brand happen by accident. Intentionally build one that attracts top candidates, wins clients, and grows your career.

The impact of a personal brand on a Recruiter's career
#1about 4 minutes

Everyone has a personal brand online

Your online presence creates a personal brand that can be leveraged to create opportunities, impact people, and increase income.

#2about 5 minutes

A framework for building your brand

Build a successful personal brand by focusing on clarity of audience, consistency in posting, and creating authentic, high-quality content.

#3about 3 minutes

Deconstructing high-engagement LinkedIn posts

Successful posts often use a provocative hook, demonstrate expertise, and end with a question to drive engagement and start conversations.

#4about 4 minutes

Start building your brand by commenting

The easiest way to begin building your brand is by commenting on other people's posts to add value and gain visibility.

#5about 3 minutes

Use content calendars and in-person networking

Scale your social media presence with a content calendar and strengthen online connections by networking at face-to-face events.

#6about 5 minutes

Balancing your personal and professional online life

Maintain a single, authentic online profile by avoiding sensitive topics like politics while embracing your whole self.

#7about 1 minute

How to diversify your brand beyond your job

Broaden your personal brand by creating content about your personal passions and interests outside of your professional role.

#8about 2 minutes

How to stay consistent without initial engagement

Focus on the metric of starting conversations rather than likes, and ask your network for support in the beginning.

#9about 1 minute

Overcoming common personal branding challenges

Don't let fear of grammar mistakes or negative comments stop you; use AI tools for help and view haters as a sign of impact.

#10about 3 minutes

Managing connections and adding value to the platform

Be selective with connection requests to build a quality network and focus on adding value through opinions and questions.

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