Personal Branding & Job Search - The Most Practical Approach You'll Ever Find

Your resume shouldn't just list what you did. It should prove what you achieved with quantified business impact.

#1about 4 minutes

How curiosity and networking shaped a tech career

The speaker shares her journey from the army to DevOps, highlighting how proactive communication and curiosity created early job opportunities.

#2about 2 minutes

Frame your resume around achievements, not tasks

Instead of listing tasks like "installed servers," quantify your impact by describing how your work saved money or improved business outcomes.

#3about 1 minute

Expand your job search globally with remote work

The rise of hybrid and full-remote work opens up opportunities beyond your city or country, so don't limit your search geographically.

#4about 3 minutes

Apply for jobs even if you're not fully qualified

Job descriptions are often a wishlist, so submit your application even if you only meet a portion of the requirements to avoid self-rejection.

#5about 1 minute

Leverage personal connections to get referrals

Using a referral from an employee can give your application priority, so find connections within companies you want to work for.

#6about 3 minutes

Use GitHub for portfolios and open source contributions

GitHub can be a portfolio for any role, and for developers, contributing to open source projects is a powerful way to gain experience and stand out.

#7about 2 minutes

Turn your strongest asset into a proactive pitch

Proactively demonstrate your skills by finding a relevant issue, like a bug on a company's website, and presenting it to the hiring manager.

#8about 5 minutes

Build your brand by consistently using social media

Use platforms like LinkedIn and Twitter to share your knowledge, engage in communities, and stay top-of-mind for future opportunities.

#9about 4 minutes

Adopt the mindset that connections are opportunities

Every new connection holds potential, as illustrated by a story where a simple LinkedIn request to a CTO led to a podcast invitation.

#10about 1 minute

Say yes to opportunities before working out details

Embrace a "yes first" mentality to explore new possibilities, as even uncertain opportunities can lead to unexpected growth and connections.

#11about 2 minutes

Unify your online and offline brand identity

Always introduce yourself with your full name to create a consistent brand, allowing people to connect your online presence with your in-person interactions.

#12about 2 minutes

Leverage your previous background as a unique strength

Your past experience in other fields is not a weakness but a unique asset that can be combined with new skills to make you stand out.

#13about 3 minutes

Think outside the box to differentiate yourself

If the common path isn't working, differentiate yourself by trying unconventional approaches and staying open-minded to unexpected career paths.

#14about 3 minutes

Do the common thing in an uncommonly effective way

To succeed, either do something completely different or take a common practice, like using LinkedIn, and execute it in a uniquely personal and effective way.

#15about 5 minutes