Consumer Intelligence Manager
Role details
Job location
Tech stack
Job description
We're looking for an inspiring Consumer Intelligence Manager to support Cancer Research UK to make effective use of consumer and audience insight by synthesising, and sharing knowledge effectively across teams within the Marketing, Fundraising and Engagement Department.
Working closely with the Senior Insight Manager, Consumer Insight & Experience Lead and wider CIX team, this role contributes to transforming research and data into accessible, actionable intelligence that informs decision making and strengthens understanding of MFE's audiences.
What will I be doing?
- Support the Senior Manager in managing the CIX Team's Horizon Scanning content, identifying and translating emerging consumer trends into actionable insights that are relevant and meaningful within the organisational context.
- Work with the Senior Insight Manager and CIX colleagues to implement processes to organise, synthesise, and disseminate consumer data and research findings across MFE, enabling data-driven decision-making and strengthening organisational understanding of audiences.
- Assist with the design and management of a programme of test AI use cases for the CIX Team with a focus on insight synthesis and efficiency
- Manage the development, maintenance and promotion of the Insight Hub (SharePoint) as the central repository for insight, ensuring it is engaging, user-friendly, and enhanced through new technologies such as AI tools.
- Support and promote insight communication, contributing to internal insight communications (e.g. the Data Times newsletter) to embed a culture of data-led decision-making.
- Manage external insight tools and partnerships (e.g. TGI, Foresight Factory), ensuring effective use of data to enhance understanding of consumers and markets.
Requirements
- An outward-looking and curious approach, with the ability to monitor and interpret external trends, research, and market intelligence to assess their potential impact on Cancer Research UK.
- Experience of synthesising and interpreting multiple sources of insight and data (quantitative and qualitative) to deliver clear, actionable analysis and strategic recommendations.
- Understanding of AI and automation tools for knowledge synthesis, search, and content management, or a strong appetite to learn and apply these technologies in practical ways.
- Knowledge management expertise, including experience designing or maintaining digital knowledge platforms (e.g. SharePoint) and developing processes or governance frameworks for managing information and insight.
- Strong written and verbal communication skills, with a demonstrable passion for storytelling and a creative approach to communicating insight in engaging, accessible, and visually appealing ways.
- Understanding of consumer and audience insight methodologies, including experience commissioning, managing, or interpreting market research projects across qualitative, quantitative, and mixed-method approaches
Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.