Content Designer

• Collaborate with colleagues to plan and support workshops that help teams understand user needs and the role content plays in the overall user experience, including in complex health-sector environments.
• Work closely with user researchers to interpret and communicate research insights, ensuring content decisions are grounded in evidence and aligned with the strategic priorities of IBM and its clients.
• Help create a shared understanding of the end-to-end user experience by identifying content gaps, pain points, and opportunities across different channels.
• Produce content artefacts such as user journeys, content maps, message hierarchies, and early-stage content drafts to frame problems and guide content strategy.
• Create and iterate on content prototypes using the most appropriate methods for each scenario, validating with users where possible.
• Define success measures for content, including usability, clarity, and organisational goals, to ensure content delivers positive outcomes for both users and the business.

• Excellent communication and interpersonal skills.
• Ability to work well in a team and adapt to changing priorities.
• Bachelor's degree in Design, Human-Computer Interaction, English, Communications, or a related field.

To stand out, experience with user research methods and tools, familiarity with content design frameworks, knowledge of UX writing and accessibility principles, and experience with content-creation or prototyping tools would be advantageous. Above all, a passion for clear, user-centred content and continuous improvement is essential.

This role is subject to pre-employment screening in line with the UK Government's Baseline Personnel Security Standard (BPSS). An additional range of Personal Security Controls referred to as National Security Vetting (NVS) may apply, this could include meeting the eligibility requirements for The Security Check (SC) or Developed Vetting (DV).

Preferred technical and professional experience:

• Experience with user research methods and tools.
• Familiarity with content design frameworks and approaches such as the GOV.UK content design process, content lifecycle models, and evidence-based content creation.
• Knowledge of UX writing, accessibility standards, and inclusive content practices.
• Experience with modern content and collaboration tools such as Figma, FigJam, Miro, Google Workspace, Notion, and content prototyping tools.
• Passion for user-centred content and continuous improvement.

• Many training opportunities from classroom to e-learning, mentoring and coaching programs and the chance to gain industry recognized certifications
• Regular and frequent promotion opportunities to ensure you can drive and develop your career with us
• Feedback and checkpoints throughout the year
• Diversity & Inclusion as an essential and authentic component of our culture through our policies and process as well as our Employee Champion teams and support networks
• A culture where your ideas for growth and innovation are always welcome
• Internal recognition programs for peer-to-peer appreciation as well as from manager to employees
• Tools and policies to support your work-life balance from flexible working approaches, sabbatical programs, paid paternity leave, maternity leave and an innovative maternity returners scheme
• More traditional benefits, such as 25 days holiday (in addition to public holidays), private medical, dental & optical cover, online shopping discounts, an Employee Assistance Program, life assurance and a group personal pension plan of an additional 5% of your base salary paid by us monthly to save for your future.

In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

At IBM CIC, we provide technical and industry expertise to a wide range of public and private sector clients in the UK. A career in IBM CIC means you'll have the opportunity to work with leading professionals across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. You will get the chance to deliver effective solutions, driving meaningful business change for our clients, using some of the latest technology platforms. Curiosity and a constant quest for knowledge serve as the foundation to success here. You'll be encouraged and supported to constantly reinvent yourself, focusing on skills in demand in an ever changing market. You'll be working with diverse teams, coming up with creative solutions which impact a wide network of clients, who may be at their site or one of our CIC or IBM locations. Our culture of evolution centres on long-term career growth and development opportunities in an environment that embraces your unique skills and experience.