Group Senior Insight Analyst
Role details
Job location
Tech stack
Job description
BettingJobs are working with a major European sportsbook and casino operator who have offices based in Prague. They are looking to set up new HQs in London and Madrid.
Current Opportunity:
Seeking a Group Senior Insight Analysts to join a Commercial department.
In this role, you will be responsible for ensuring accurate performance measurement and a unified analytical approach across two business verticals and all active markets. The role focuses on delivering reliable insights, supporting strategic decision-making, and maintaining consistency in KPI definitions, reporting, and evaluation at the Group level.
In cooperation with local and Group stakeholders, the role ensures effective day-to-day analytical support, drives opportunity assessment for new market expansion, and safeguards alignment in performance measurement methodologies across markets. This involves close collaboration with cross-functional teams to provide high-quality analysis, benchmarking, and readiness assessments, enabling informed and timely decision-making across the Group.
What You'll Be Doing:
Your daily activities will include, but not limited to:
- Develop and maintain dashboards, automated reporting suites, and performance monitoring tools for both verticals.
- Lead analytical strategy for Casino and Sportsbook, delivering high-impact insights on core KPIs and player behavior
- Conduct deep-dive analyses into player behaviour, segmentation, VIP activity, and cross-sell flows.
- Evaluate CRM campaigns, bonus strategies, product features, content releases, and UX changes.
- Monitor real-time performance during major sports and gaming events, identifying anomalies and performance deviations.
- Standardise KPI definitions, reporting structures, and insight frameworks across all markets.
- Conduct root-cause analysis for performance fluctuations.
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Requirements
- University degree in Analytics, Data Science, Statistics, Economics, or related field.
- At least 3 years of analytical experience (gaming, sportsbook, or digital product preferred).
- Fluent level of English, both written and verbal (at least C1 level)
- Strong experience with Python or R
- Experience analysing large transactional datasets.
- Strong Power BI and SQL experience
It would be a bonus if you bring:
- Background in the gambling or entertainment business
- Experience in multi-market/multi-brand environments
- Knowledge of any CEE languages
- Experience with Google Analytics or a similar tool
Benefits & conditions
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