Principal Oracle EPM Cloud (Planning) Consultant
Role details
Job location
Tech stack
Job description
In 2025, we shifted to a more digitally led approach in response to changes in the UK TV market, launching our first dedicated Growth and Lifecycle Marketing team. The Director of Growth and Lifecycle Marketing leads this team and owns the end-to-end strategy across user acquisition, retention and maximising viewer lifetime value on the streaming platform. The role ensures strong alignment across all data-driven marketing tactics and communications delivered to our digital audiences.
What will you be doing?
Own the strategic direction for performance marketing media across Connected TV, Paid Social, Paid Search and Display, ensuring media investment is aligned to the business' growth objectives
Lead and develop a team of four across performance, lifecycle and partner marketing, providing strategic guidance and setting clear priorities to deliver against growth targets
Set the growth and lifecycle marketing strategy for tentpole campaigns, working together with brand and wider marketing teams to align activity and deliver fully integrated marketing campaigns
Strengthen 5's editorial and organic presence across key devices by supporting partner marketing manager in strategic development and relationship building with external distribution partners
Assist and improve the forecasting process for 5 acquisition and usage
Plan, launch, and scale new acquisition channels, underpinned by robust measurement and attribution frameworks
Continuously drive the team to increase channel performance through test and learn strategies across targeting, audience, creative and user experience
Own and present to leadership KPIs around customer acquisition, CPA, cost per new customer, winback and LTV
Support the Lifecycle Marketing Manager in developing customer-led journeys and contact strategies across the customer lifecycle, from onboarding and engagement through to upsell, cross sell and winback
Drive best-in-class martech solutions that operate effectively to support and improve campaign performance
Ensure strong internal relationships across content, product, finance, creative, insights and analytics teams to enable effective planning and delivery
Lead the data and reporting framework across all digital marketing channels, maintaining and evolving existing reporting to ensure dashboards provide clear and actionable insights to support decision making
We'll be looking for someone who...
Is obsessed with analysing data to find actionable opportunities to test and learn for growth, expansion and retention
Is agile and flexible to fast changing business strategy, Job Title: Head of Marketing (maternity cover-12 months)Location: LondonLocation type: HybridWho We Are... GlobalData Healthcare operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change. By uniting proprietary data, human..., Job Title: Experiential - Account Director Location: Hybrid (UK-based with travel across UK & Europe) Reporting To: Head of Client Services and the Chief Experiential Officer Contract Type: 13 month FTC - Mat Leave Cover About brandformula brandformula is a strategic...
Requirements
Has the ability to draw useful conclusions from viewer behaviour data and translate into creative ideas to achieve objectives (as well as manage key themes up to stakeholders)
Is a strong team leader who is used to working with all marketing functions
Who believes in the complete marketing funnel and the role growth must play in that
Who is confident making decisions and driving change to push forward quickly
Proven in-house or agency experience in growth marketing, delivering measurable results against acquisition, engagement and growth KPIs
Hands on experience building and optimizing digital marketing campaigns (both in-platform and third-party managed)
Excellent data analysis skills, analytical mind, and curious/entrepreneurial mindset
Strong relationship management and negotiation skills both with internal, and third-party suppliers
Ability and flexibility to adapt to changes in schedules and delivery
Product expertise, leading development and partnering in execution of test plans, automation efforts, and maximizing channel/communication impact
Excellent interpersonal skills, entrepreneurial mindset and resilient spirit with experience navigating cross-functional organizations
Knowledge of segmentation strategies and executions
Proven ability to translate campaign performance insights into clear, compelling narratives for senior leaders and cross-functional stakeholders
Knowledge of performance marketing channels (Social/Programmatic/Search/Connected TV)
Experience working with marketing tech stacks
Experience of attribution and LTV optimisation, Job Description Do you have the following skills, experience and drive to succeed in this role Find out below. is looking for a part time Product Director to join their team in Holborn, London on a 12 month fixed term contract. Overview We're seeking a strategic,..., Principal Oracle EPM Cloud (Planning) Consultant You must be SC Cleared or eligible for SC Clearance. To be eligible you must have 5 years UK residency. Shape the Future of Enterprise Planning Are you a senior Oracle EPM Planning expert operating at - or ready to step...
