Sue Quackenbush, Hadi Hariri, Steffen Bosse & Ulrich Irnich

The Power of Purpose: Unlocking Potential and Innovation

What if 60% of your employees don't know your company's purpose? Learn how to bridge this critical gap and unlock your organization's potential.

The Power of Purpose: Unlocking Potential and Innovation
#1about 5 minutes

Defining corporate purpose beyond a fluffy concept

A clear corporate purpose, supported by mission and values, provides a framework for attracting and retaining aligned talent.

#2about 5 minutes

Connecting company purpose to employee engagement and innovation

A well-defined purpose that employees can contribute to directly correlates with higher employee engagement, productivity, and a sense of belonging.

#3about 5 minutes

The leader's role in communicating and instilling purpose

Leaders are responsible for bridging the gap between corporate and individual purpose through consistent communication and tools like a culture decoder.

#4about 7 minutes

Fostering trust and care in distributed work environments

Building strong connections in remote teams requires intentional effort through frequent one-on-ones, video calls, and a focus on trust and care.

#5about 6 minutes

Using purpose as a key tool for attracting talent

While not always explicitly asked about by candidates, a clear purpose is crucial for attracting aligned talent and ensuring long-term retention.

#6about 2 minutes

The stability of personal purpose through career changes

An individual's core purpose can remain constant and serve as an anchor even as their professional roles and company affiliations change over time.

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