Rudi Bauer & Wolfgang Kerner

The Talent Stage: Directing the Candidate Journey Like a Play?

Is your employer branding just 'shiny happy people'? Discover why an honest portrayal of your culture, including its challenges, is essential for building trust with candidates.

The Talent Stage: Directing the Candidate Journey Like a Play?
#1about 5 minutes

From theater marketing to pre-digital headhunting

The guest recounts his career path, starting in theater marketing and transitioning into recruitment before the advent of modern digital platforms.

#2about 2 minutes

Applying theatrical collaboration to business operations

A theater production's success relies on the seamless, behind-the-scenes collaboration of many departments, a lesson in human interaction that businesses often lack.

#3about 4 minutes

The recruiter's role in building trust with candidates

Recruiters must act as allies, creating a trustful relationship by being transparent about the company's reality, including its challenges and opportunities.

#4about 4 minutes

Why authentic employer branding beats the shiny facade

Companies should abandon the "shiny happy people" trope in employer branding and instead present an authentic, realistic view of their culture and challenges.

#5about 5 minutes

Navigating generational shifts in the labor market

The modern labor market is complex due to changing generational expectations and the persistence of outdated leadership styles that fail to be empathetic or people-centric.

#6about 4 minutes

Moving from human resources to human-centric leadership

To improve the work environment, leadership must stop viewing employees as resources or cost factors and HR needs to secure a strategic seat at the table.

#7about 7 minutes

Key takeaways from theater for modern recruiting

The most important lessons from theater for business are to prioritize authenticity, foster genuine human interaction, respect timing, and recognize that success is a collective team effort.

Related jobs
Jobs that call for the skills explored in this talk.

Matching moments

Attracting high-agency talent with authentic employer branding
21:43 MIN

Attracting high-agency talent with authentic employer branding

The Future of Work: 
Are High-Agency Cultures the Next Big Thing?

Staying competitive in a candidate-driven talent market
25:00 MIN

Staying competitive in a candidate-driven talent market

Key HR Trends in 2024: Overcoming a Year of Emotional Disconnect

Aligning employer brand with the candidate journey
15:13 MIN

Aligning employer brand with the candidate journey

Employee Advocacy: The Secret Weapon of Employer Branding

The core challenge of authentic employer branding
03:41 MIN

The core challenge of authentic employer branding

Employer Branding: Telling Stories That Matter

Empowering the people in the hiring process
14:17 MIN

Empowering the people in the hiring process

Beyond the Numbers: Engineering Recruiting Excellence Through Quality, Data, and Team Empowerment

Creating a consistent employer brand narrative
29:26 MIN

Creating a consistent employer brand narrative

Employer Branding: Telling Stories That Matter

The 'Real Talk' format for authentic employer branding
12:27 MIN

The 'Real Talk' format for authentic employer branding

Fail fast. How embracing failure leads to innovation at ZEISS.

The indispensable human role in "sellcruiting" top talent
18:19 MIN

The indispensable human role in "sellcruiting" top talent

Recruiting with Soul & Smarts

Featured Partners

Related Videos

See all videos
Employer Branding: Telling Stories That Matter38:36

Employer Branding: Telling Stories That Matter

Rudi Bauer & Tatjana Obenaus

Recruiting in 2025: Will AI Help or Take Over?39:34

Recruiting in 2025: Will AI Help or Take Over?

Rudi Bauer & Jan Tegze

Building Brands People Stay For: The Power of Belonging & Growth31:50

Building Brands People Stay For: The Power of Belonging & Growth

Rudi Bauer & Ferdinand Ruggenthaler

Talent Acquisition: Putting People First in the Age of AI34:58

Talent Acquisition: Putting People First in the Age of AI

Rudi Bauer & Mahmoud Aly

From Inside Out: Aligning Culture with Employer Branding34:53

From Inside Out: Aligning Culture with Employer Branding

Rudi Bauer & Mihaela Nedelcu

Robots Don’t Drink Coffee, But They Might Hire You33:36

Robots Don’t Drink Coffee, But They Might Hire You

Rudi Bauer & Christian Wastlhuber

Employee Advocacy: The Secret Weapon of Employer Branding33:04

Employee Advocacy: The Secret Weapon of Employer Branding

Rudi Bauer & Alex Her

Skills-First Hiring: The Future of Work Needs More Than Resumes34:43

Skills-First Hiring: The Future of Work Needs More Than Resumes

Rudi Bauer & Ute Neher

Related Articles

View all articles
CH
Chris Heilmann
WWC24 Talk - Brenda Romero - Stay: Surviving and Thriving in Tech
Brenda Romero discusses her tech career journey, overcoming burnout, and inspiring future game developers at WWC24.Here is what she had to say in the video:Hey everyone! Thanks for joining us!Reflections on a Rough YearLast year, I gave a talk about ...
WWC24 Talk - Brenda Romero - Stay: Surviving and Thriving in Tech
LM
Luis Minvielle
German Business Culture and Etiquette
Are you searching for a job at a German company, or looking to start a business relationship with German partners? Either way, you might want to get familiar with business culture and etiquette in Germany.There are plenty of reasons to learn their w...
German Business Culture and Etiquette
TL
Thomas Limbüchler
Tips on mastering remote job interviews
Many companies rely on remote recruiting even more than usual these days. While remote job interviews via Zoom or Hangout were most of the time just an emergency solution, it is now becoming standard – with restrictions. The recommendations listed be...
Tips on mastering remote job interviews
EM
Eli McGarvie
Promotion Interview Questions: How to Answer and Get the Job
Promotion interviews can be nerve-wracking. You've already proven yourself within the company, but suddenly, it feels as though you have to sell yourself all over again. We get it. Anyone going through the process of interviewing for a promotion goes...
Promotion Interview Questions: How to Answer and Get the Job

From learning to earning

Jobs that call for the skills explored in this talk.