Software defines the vehicle: Why customers and developers will love cars even more

What happens when a car’s brain is powered by AI and learns from millions of other vehicles on the road?

#1about 7 minutes

Why the automobile is becoming the next big tech product

Traditional car brands are transforming into tech companies by integrating software to create the most exciting tech product of the future.

#2about 7 minutes

Shifting from a hardware-first to a software-first mindset

The development process is inverted to start with the customer experience and software, which shortens development time and enables continuous over-the-air updates.

#3about 3 minutes

Moving from distributed ECUs to a central compute architecture

Replacing numerous distributed electronic control units with a single, powerful central compute unit simplifies integration, reduces costs, and improves performance.

#4about 2 minutes

Creating an intelligent cockpit experience with AI and AR

AI avatars, large language models, and augmented reality are integrated into the vehicle to anticipate user needs and provide a seamless digital experience.

#5about 2 minutes

Using machine learning and swarm data for automated driving

Automated driving systems are trained using machine learning and real-world swarm data from millions of kilometers to handle corner cases and improve safety.

#6about 5 minutes

Building the future of mobility through strategic partnerships

Instead of a traditional supplier model, co-development with strategic partners like Bosch, Horizon Robotics, and Rivian accelerates innovation in key technology areas.

#7about 1 minute

Leveraging open source for automotive software and compliance

Collaboration with open source communities like the Eclipse and Linux Foundations helps build tooling, networking, and a real-time operating system for vehicles.

#8about 1 minute

Why the software-defined vehicle is the ultimate scale game

The combination of a scalable technology stack, a unified data platform, and an open app ecosystem positions the software-defined vehicle as the next major frontier in technology.