Katrin Lehmann & Magnus Östberg
Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz
#1about 2 minutes
Introducing the software-defined vehicle and MB.OS
The new CLA is the first software-defined vehicle powered by the Mercedes-Benz Operating System (MB.OS) for a dynamic, updatable experience.
#2about 3 minutes
Using large language models for the virtual assistant
The "Hey Mercedes" virtual assistant uses GPT and Gemini models to enable natural, fluent conversations, which significantly increases user engagement.
#3about 4 minutes
Advancing automated driving with AI and neural networks
A model-based approach using neural networks and extensive AI training data enables Level 2++ automated driving in complex urban environments.
#4about 4 minutes
Transforming internal processes for software development
Breaking down silos between R&D and IT departments is crucial for enabling rapid, over-the-air software updates and fostering innovation.
#5about 3 minutes
Integrating AI across the entire business value chain
AI is being integrated into every business function, from generative AI in vehicle development and quality control in production to customer service automation.
#6about 2 minutes
Empowering developers with tools and an AI-first culture
Supporting developers with modern tools, continuous learning programs, and an AI-first mindset is essential for driving software innovation.
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