Rudi Bauer & Daniel Cranney

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding

What if your best recruiting tool wasn't a job post, but a community? Discover how DevRel builds authentic connections that attract top talent and strengthen your employer brand.

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding
#1about 5 minutes

Defining the role of developer relations in tech

Developer relations acts as a translator between a company and its developer community, a role that suits generalists with diverse skills.

#2about 7 minutes

How DevRel supports HR and talent acquisition

DevRel teams can identify passive candidates and build a supportive community, making them a key strategic asset for attracting tech talent.

#3about 5 minutes

Using DevRel for authentic employer branding

Companies can build trust and a strong employer brand by empowering DevRel to engage authentically with developer communities, especially during a crisis.

#4about 5 minutes

First steps for building a developer relations team

To successfully build a DevRel function, companies must first define their needs and KPIs before hiring generalists who can execute across multiple channels.

#5about 6 minutes

The future of developer culture and DevRel

As AI changes development workflows, the human-centric aspects of DevRel become more critical for fostering a culture of trust and flexibility.

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Shifting from a focus on talent attraction to retention
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The future of branding is internal people communication
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The future of branding is internal people communication

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How CEO personal branding strengthens culture and retention
07:00 MIN

How CEO personal branding strengthens culture and retention

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Turning your employees into authentic brand ambassadors
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How the HR function evolves from admin to strategy
04:19 MIN

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Getting hired by contributing to open source projects
05:32 MIN

Getting hired by contributing to open source projects

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From learning to earning

Jobs that call for the skills explored in this talk.

Software Developer

Software Developer

Code Healers LLC
Hinesville, United States of America

Remote
€20-30K
Junior
Intermediate
React
JavaScript
TypeScript
+1
Software Developers

Software Developers

Code Healers LLC
Hinesville, United States of America

Remote
€30-40K
Intermediate
Senior
.NET
React
JavaScript
+2