Nico Seyboth & Silvia Schreier

The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights

Stop patching broken processes. Learn INTERSPORT's formula for true innovation using synthetic users, data detective work, and rapid, low-cost prototypes.

The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights
#1about 3 minutes

Navigating digital transformation in a B2B retail ecosystem

INTERSPORT's challenge is to innovate within a complex B2B environment characterized by messy manual processes and a small IT department.

#2about 6 minutes

Conducting user research without large-scale data

In a B2B context without A/B testing, the focus shifts to qualitative methods like interviews and using AI tools to create synthetic user personas for deeper insights.

#3about 5 minutes

Building throwaway tools for data-driven problem validation

To validate user-reported issues, small, temporary analysis tools are built to investigate historical data and uncover the root cause of system inconsistencies.

#4about 4 minutes

Using AI and low-code for rapid greenfield prototyping

Generative AI tools help brainstorm and create initial prototypes for new ideas, while low-code platforms enable building scalable solutions for internal back-office processes.

#5about 4 minutes

Prototyping solutions for complex brownfield environments

Browser plugins and RPA tools like Power Automate can be used to augment existing, unchangeable systems and validate new features without disrupting busy product teams.

#6about 1 minute

The UDP innovation formula for business improvement

The core innovation strategy combines deep user understanding (U), data-driven validation (D), and rapid prototyping (P) to fail fast and build impactful solutions.

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