Dora Makszy
The irresistible UX: the psychology of brainwaves and clickbait
#1about 4 minutes
Introduction to key acronyms in the design world
Key terms like UX, DX, CX, and IA are defined to establish a common language for design and development collaboration.
#2about 2 minutes
Understanding the user's problem and emotional goals
To create a product users love, it is essential to understand their needs, pain points, and emotional drivers.
#3about 3 minutes
Core psychological principles for an irresistible UX
Aligning product design with the brain's natural decision-making processes helps form habits and reduce cognitive friction for users.
#4about 2 minutes
Introducing neuro UX and brain activity in design
Brain scans reveal that designing activates multiple brain areas, and combining neuroscience with design research improves design thinking.
#5about 4 minutes
The role of dopamine and common cognitive biases
Understanding how rewards trigger dopamine and how biases like FOMO and confirmation bias influence user behavior is key to engagement.
#6about 3 minutes
Applying Gestalt principle and Hick's Law in design
Grouping similar items using the Gestalt principle and simplifying choices with Hick's Law creates intuitive and efficient user interfaces.
#7about 4 minutes
Defining dark patterns and emotional manipulation in UX
Dark patterns intentionally mislead or pressure users for business gain by exploiting psychological principles and cognitive shortcuts.
#8about 3 minutes
Practical guidelines for designing ethically
To avoid dark patterns, prioritize user wellbeing by presenting options clearly, giving users control, and protecting vulnerable populations.
#9about 2 minutes
Summary of key takeaways for building better UX
A final review of core concepts emphasizes using biases to form habits, keeping designs simple, and designing ethically to build trust.
Related jobs
Jobs that call for the skills explored in this talk.
Douglas GmbH
Düsseldorf, Germany
Intermediate
Senior
TypeScript
React
Wilken GmbH
Ulm, Germany
Senior
Kubernetes
AI Frameworks
+3
Matching moments
05:24 MIN
Empathizing with users over chasing engagement metrics
Slopquatting, API Keys, Fun with Fonts, Recruiters vs AI and more - The Best of LIVE 2025 - Part 2
03:05 MIN
Building collaborative design tools and the neo-brutalism trend
Slopquatting, API Keys, Fun with Fonts, Recruiters vs AI and more - The Best of LIVE 2025 - Part 2
03:58 MIN
Making accessibility tooling actionable and encouraging
Developer Time Is Valuable - Use the Right Tools - Kilian Valkhof
03:31 MIN
The value of progressive enhancement and semantic HTML
WeAreDevelopers LIVE – You Don’t Need JavaScript, Modern CSS and More
03:34 MIN
The business case for sustainable high performance
Sustainable High Performance: Build It or Pay the Price
01:15 MIN
Crypto crime, EU regulation, and working while you sleep
Fake or News: Self-Driving Cars on Subscription, Crypto Attacks Rising and Working While You Sleep - Théodore Lefèvre
03:07 MIN
Final advice for developers adapting to AI
WeAreDevelopers LIVE – AI, Freelancing, Keeping Up with Tech and More
03:16 MIN
Improving the developer feedback loop with specialized tools
Developer Time Is Valuable - Use the Right Tools - Kilian Valkhof
Featured Partners
Related Videos
23:05Design patterns for neurodiversity and mental health
Mina Nabinger
28:39It’s easy to create a good looking product, but what about a useful one?
Eleftheria Batsou
26:13UX in the Dev Cycle: Moving from Handoff to Handshake
Malte Breitzmann & Saskia Henatsch
27:01UX is a fullstack job!
Marcel Bagemihl & Miriam Becker
14:29Insight into AI-Driven Design
Madalena Costa
22:46What’s New and What’s Next in Web UI
Cleyra Uzcategui
57:45Forget Developer Platforms, Think Developer Productivity!
Robert Hoffmann & Christian Denich
29:59Racism fuels users experiences : why you should understand the strength of biased narratives.
Marcy Charollois
Related Articles
View all articles
From learning to earning
Jobs that call for the skills explored in this talk.
Visonum GmbH
Remote
Junior
Intermediate
React
Redux
TypeScript
Dovetail Games
Remote
Intermediate
Figma
Confluence
Unreal Engine
Adobe Photoshop
+2
mgm technology partners GmbH
Leipzig, Germany
Remote
€40-70K
Intermediate
CSS
Figma
Adobe InDesign
+2