Kristijan Ristovski

But, you're not Facebook

Are you building a design system for a single button? This talk challenges developers to stop over-engineering and focus on shipping value, not chasing vanity metrics.

But, you're not Facebook
#1about 4 minutes

Introduction to the 'You're not Facebook' mindset

The talk begins by introducing Sizzy, a browser for developers, and setting the stage for the core argument against premature optimization.

#2about 3 minutes

Stop solving problems that don't actually exist

Developers often waste time on hypothetical issues like minor memory leaks or inline function re-renders that have no real impact on users.

#3about 4 minutes

Avoid chasing vanity metrics like 100% scores

Focusing on achieving perfect Lighthouse scores or 100% test coverage often distracts from delivering features that users actually want.

#4about 6 minutes

The common trap of over-engineering simple applications

Developers take pride in complex solutions, like using Redux for simple state or building elaborate blogs, instead of shipping simple, effective products.

#5about 4 minutes

Stop reinventing solutions for solved problems

Instead of building custom UI components or complex state management from scratch, adopt existing solutions like component libraries and GraphQL.

#6about 5 minutes

Debunking myths about styling and bundle size

Concerns about CSS-in-JS performance or adding a few kilobytes to a bundle are often micro-optimizations that don't matter for most applications.

#7about 5 minutes

Embrace innovation and let go of developer ego

The web development industry needs to move beyond legacy tools and mindsets, like the terminal, and prepare for the future impact of AI.

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The industry's focus on frameworks over web fundamentals
11:32 MIN

The industry's focus on frameworks over web fundamentals

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How a broken frontend culture impacts the web
04:02 MIN

How a broken frontend culture impacts the web

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Navigating the growing complexity of modern CSS
09:00 MIN

Navigating the growing complexity of modern CSS

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Improving the developer feedback loop with specialized tools
03:16 MIN

Improving the developer feedback loop with specialized tools

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Empathizing with users over chasing engagement metrics
05:24 MIN

Empathizing with users over chasing engagement metrics

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The value of progressive enhancement and semantic HTML
03:31 MIN

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Jobs that call for the skills explored in this talk.