Jodie Burchell

A beginner’s guide to modern natural language processing

We built a clickbait classifier with three different NLP models. The simplest method surprisingly beat the more complex neural network. Here’s why.

A beginner’s guide to modern natural language processing
#1about 5 minutes

Understanding the core challenge of natural language processing

Machine learning models require numerical inputs, so raw text must be converted into a numerical format called a vector or text embedding.

#2about 6 minutes

Exploring bag-of-words methods for text vectorization

Binary and count vectorization create features based on the presence or frequency of words in a document, ignoring their original context.

#3about 4 minutes

How Word2Vec captures word meaning in vector space

The Word2Vec model learns numerical representations for words by analyzing their surrounding context, grouping similar words closer together in a multi-dimensional space.

#4about 5 minutes

Training a Word2Vec model in Python using Gensim

A practical demonstration shows how to clean text data and train a custom Word2Vec model to generate embeddings for a specific vocabulary.

#5about 3 minutes

Creating document embeddings by averaging word vectors

A simple yet effective method to represent an entire document is to retrieve the embedding for each word and calculate their average vector.

#6about 2 minutes

Evaluating the performance of the Word2Vec classifier

The classifier trained on averaged word embeddings achieves 95% accuracy, with errors often occurring on headlines with misleading topics or tones.

#7about 3 minutes

Overcoming context limitations with transformer models

Transformer models use a self-attention mechanism to weigh the importance of other words in a sentence, allowing them to understand a word's meaning in its specific context.

#8about 5 minutes

Understanding how the BERT model is pre-trained

BERT learns a deep understanding of language by being pre-trained on tasks like predicting masked words and determining correct sentence order, enabling it to be fine-tuned for specific applications.

#9about 7 minutes

Fine-tuning a BERT model with the Transformers library

Using the Hugging Face Transformers library, a pre-trained DistilBERT model is fine-tuned for the clickbait classification task, requiring specific tokenization with attention masks.

#10about 2 minutes

Choosing the right text processing model for your task

While the fine-tuned BERT model achieves the highest accuracy at 99%, simpler methods like count vectorization can outperform Word2Vec and may be sufficient depending on the use case.

#11about 2 minutes

Using word embeddings to improve downstream NLP tasks

Word embeddings can be combined with other techniques, such as TF-IDF weighting, to extract more signal and improve performance on tasks like sentiment analysis.

#12about 2 minutes

Addressing overfitting and feature leakage in production

Preventing overfitting involves using validation sets, ensuring representative data samples, and checking for feature leakage where a feature inadvertently reveals the outcome.

#13about 2 minutes

Handling out-of-vocabulary and rare terms in NLP

For rare or out-of-vocabulary terms that models struggle with, symbolic rule-based approaches can be used as a complementary system to handle important edge cases.

#14about 3 minutes

Advice for starting a career in data science

Aspiring data scientists should focus on gaining hands-on experience with real-world datasets and building a portfolio of projects to develop an intuition for common issues.

Related jobs
Jobs that call for the skills explored in this talk.

Featured Partners

Related Articles

View all articles
DC
Daniel Cranney
The State of WebDev AI 2025 Results: What Can We Learn?
Introduction The 2025 edition of The State of WebDev AI offers a detailed snapshot of how developers are using AI today, which tools have gained the most traction over the past year, and what these trends suggest about the future of the industry. In...
The State of WebDev AI 2025 Results: What Can We Learn?
CH
Chris Heilmann
With AIs wide open - WeAreDevelopers at All Things Open 2025
Last week our VP of Developer Relations, Chris Heilmann, flew to Raleigh, North Carolina to present at All Things Open . An excellent event he had spoken at a few times in the past and this being the “Lucky 13” edition, he didn’t hesitate to come and...
With AIs wide open - WeAreDevelopers at All Things Open 2025
BR
Benjamin Ruschin
Lessons for Vibe Coders and Developers
In late July 2025, the women-only dating-advice app Tea went viral for all the wrong reasons. Marketed as a safe, private space to anonymously flag men for “red-flag” behavior, hackers attacked the app, accessing over 70,000 user-submitted images in...
Lessons for Vibe Coders and Developers

From learning to earning

Jobs that call for the skills explored in this talk.

Deep Learning Engineer

Deep Learning Engineer

Here Technologies
Birmingham, United Kingdom

Remote
54-59K
Azure
Speech Recognition
Google Cloud Platform
+2
Python Developer

Python Developer

LiveLink
Havant, United Kingdom

Remote
C++
GIT
Linux
NumPy
+3