Employee Advocacy: The Secret Weapon of Employer Branding

What if your employees were your most powerful recruiters? Learn how to build an authentic brand that turns advocacy into your secret hiring weapon.

#1about 2 minutes

The evolution of employer branding as a discipline

Employer branding has matured from a niche marketing task into a valued, mainstream business function that requires deeper strategic conversations.

#2about 2 minutes

Defining what makes employer branding authentic

Authentic employer branding requires that the external messaging about company culture and values perfectly matches the actual day-to-day employee experience.

#3about 5 minutes

How smaller companies can compete with big brands

Smaller companies can compete with large, well-known brands by focusing on unique differentiators like remote work policies, specific culture, or employee resource groups.

#4about 3 minutes

Capitalizing on shifting candidate priorities like wellbeing

As candidates increasingly prioritize wellbeing and diversity, smaller and more agile companies have an opportunity to attract talent by doubling down on these values.

#5about 3 minutes

Aligning employer brand with the candidate journey

To ensure consistency, the employer brand must be tightly integrated with the candidate experience, requiring close collaboration between branding and talent acquisition teams.

#6about 5 minutes

Building an effective employee advocacy program

A successful employee advocacy program relies on identifying natural ambassadors and empowering them with autonomy, rather than controlling their message with strict policies.

#7about 5 minutes

Identifying advocates and securing leadership buy-in

Identify potential brand advocates by observing their existing social media activity and secure leadership support by educating them on the value and process.

#8about 2 minutes

Measuring the success of your employer branding

Measure employer branding success by tracking metrics from basic vanity stats to advanced analytics like Google Analytics traffic, video completion rates, and applicant quality.

#9about 3 minutes

Exploring current trends in employer branding

Current hot topics in the employer branding community include questioning the necessity of traditional EVPs, evaluating new technology, and leveraging AI to enhance workflows.